
Quick answer: the right Whatfix alternative depends on whose software you are guiding. For employee-facing apps such as CRM, ERP and HR systems, compare WalkMe (owned by SAP since September 2024), Userlane, Apty and Lemon Learning; all four price by quote. For customer-facing SaaS products, Pendo has a free plan for up to 500 monthly active users, UserGuiding starts at $249 a month on yearly billing, Chameleon has a Startup plan from $279 for 2,000 MTUs, Userpilot Starter is $299 a month, and Appcues offers a Spark plan at $3,600 a year for up to 1,000 MAUs. Prices are as of October 2026, checked on each vendor's own site.
Whatfix sells a digital adoption platform (in-app flows, smart tips, beacons, pop-ups, task lists and a self-help wiki), Mirror (replicated application environments for hands-on training) and a Product Analytics plan that can be bought on its own. Its DAP comes in Standard, Premium and Enterprise multi-app plans for web and desktop apps, for either employee or customer-facing applications.
Whatfix does not publish prices. Its pricing page says each subscription is a flat fee plus user licence fees: for employee apps, a licence is every user with access to the application; for customer apps, it is monthly active users. Whatfix offers a free trial and says discounts depend on your needs.
Teams compare alternatives for a few recurring reasons: they want a public price before talking to sales, the Standard plan is limited to two integrations, per-user licences on internal apps grow with headcount, or they only need product onboarding for their own SaaS rather than an enterprise adoption program. Our digital adoption platforms guide explains the DAP versus onboarding split in more depth.
| Tool | Best fit | Free plan or trial | Pricing (as of October 2026) |
|---|---|---|---|
| WalkMe | Large enterprises, employee and customer apps | Not listed | By quote |
| Userlane | Starting with one internal application | Not listed | By quote: per application or consumption-based |
| Apty | Process compliance on enterprise apps | Not listed | Custom, scoped to deployment |
| Lemon Learning | One app or a whole software portfolio | Not listed | By quote: application or corporate licence |
| Pendo | SaaS analytics plus in-app guides | Free up to 500 MAUs | Paid bundles on request |
| Appcues | SaaS onboarding with services included | Free trial after a call | Spark $3,600 a year; other plans by quote |
| Userpilot | SaaS onboarding plus product analytics | 14-day trial | Starter $299 a month |
| Chameleon | Highly styled in-app experiences | 14-day trial | Startup from $279 for 2,000 MTUs |
| UserGuiding | Budget-conscious SaaS teams | 14-day trial | Starter $249 a month, billed yearly |
Who it is for: large organizations rolling out guidance across many internal applications, including SAP.
Pricing: quote-based, with separate offerings for employees and for customers, on the WalkMe pricing page.
Strengths: in-app guidance, workflow automation, surveys, AI authoring, a WalkMe Menu for web, mobile and desktop, app discovery for license visibility, and support for SAP GUI. SAP completed its acquisition of WalkMe on September 12, 2024.
Limits: no public prices, and it is the most enterprise-weighted option here. More options in our WalkMe alternatives list.
Who it is for: application owners who want to start with one critical app and expand later.
Pricing: by quote, on two models: application-based (a fixed annual fee per application with unlimited users) or consumption-based (a per-user base fee plus per-interaction charges, aimed at enterprises with 10 or more applications). See Userlane pricing.
Strengths: two products in every plan, Application Intelligence and Contextual Assistance, covering in-app guidance, the Userlane assistant, announcements and data validation. Userlane says it deploys in two weeks via a browser extension.
Limits: no public prices, and it targets internal software rather than your own product.
Who it is for: enterprises that care about users completing business processes correctly.
Pricing: custom and scoped to the users, applications, implementation and compliance needs of each deployment. Apty says it has no feature-based tiers and includes all core capabilities in every deployment. See Apty pricing.
Strengths: no plan upgrades needed to reach features, and pricing that scales with the scope you deploy.
Limits: no published prices, so every comparison starts with a scoping call.
Who it is for: organizations that want every feature in every licence and a choice between one app or a portfolio.
Pricing: by quote. An application licence is priced by application type and user count; a corporate licence covers unlimited applications. Implementation is a paid service included in the quote, and AI usage is consumption-based. See Lemon Learning pricing.
Strengths: an AI guide creator, in-app AI assistant, auto-translation and user segmentation by role, country or team, in both licences.
Limits: implementation costs extra, and prices are not public.
Who it is for: product teams that want analytics and in-app guides for their own SaaS product.
Pricing: Pendo Free covers 500 monthly active users with product analytics, in-app guides and Pendo-branded NPS. Paid bundles (Base, Core and a top tier) are priced on request by MAU volume, and a 30-day trial is arranged through sales. See Pendo pricing.
Strengths: analytics and guides on every plan, with session replay, product discovery and journey orchestration in higher bundles.
Limits: paid prices are not public. Compare it with others in our Pendo alternatives roundup.
Who it is for: SaaS teams that want onboarding flows plus implementation help.
Pricing: Start (up to 3,000 MAUs, 10 published experiences), Grow (from 3,000 MAUs, 25 experiences) and Enterprise (custom volumes, 100 experiences), priced through sales. The Spark plan for teams under 25 people is $3,600 a year for up to 1,000 MAUs plus a $250 one-time implementation fee. See Appcues pricing.
Strengths: Appcues says every plan includes every experience type, feature and integration, plus implementation services and a dedicated experience manager.
Limits: plans are capped by published experiences. See our Appcues alternatives.
Who it is for: SaaS teams that want onboarding and product analytics in one tool.
Pricing: Starter $299 a month for up to 2,000 MAUs; Growth from $849 a month; Enterprise custom. There is a 14-day free trial. See Userpilot pricing.
Strengths: in-app engagement, segmentation and NPS on Starter; autocapture, a resource center, advanced surveys and 5,000 session replays a month on Growth.
Limits: mobile engagement is listed only on Enterprise.
Who it is for: product teams that want tours, embeddables and microsurveys that match their own design.
Pricing: Startup from $279 for 2,000 MTUs (10 live experiences); Pro from $750 a month for 5,000 MTUs (up to 20 live experiences); Growth from $1,250 a month for 5,000 MTUs, billed annually; Enterprise custom. There is a 14-day free trial. See Chameleon plans.
Strengths: themes with custom CSS, A/B testing and goals on Pro, and unlimited experiences, HelpBar search and interactive demos on Growth.
Limits: live experience caps on the lower plans.
Who it is for: smaller SaaS teams that want no-code guides at a published price.
Pricing: Starter $249 a month on yearly billing ($2,988 a year) and Growth $499 a month on yearly billing ($5,988 a year), each covering up to 2,000 MAUs; Enterprise custom. There is a 14-day free trial with no credit card. See UserGuiding pricing.
Strengths: Starter includes all in-app onboarding experiences, an AI assistant, surveys and NPS, and a knowledge base; Growth adds session replay, A/B testing, advanced analytics and AI auto-translate.
Limits: if you exceed your MAU quota, users stop seeing your guides until you upgrade.
Spekit now positions itself as a revenue enablement platform for sales reps, so it fits only if your Whatfix use is sales enablement. Guidde creates how-to videos and can surface them inside apps, but it is not a full guidance platform.
Decide first whether you guide employees in software you bought or customers in software you build. For internal apps, shortlist WalkMe, Userlane, Apty and Lemon Learning and compare their licence models (per application, per user or portfolio-wide). For your own SaaS product, compare Pendo, Appcues, Userpilot, Chameleon and UserGuiding on MAU pricing and caps.
For SaaS teams, PLG OS is another option for the in-app layer: onboarding, a help hub with an AI assistance chatbot, feedback and surveys, and gamification components, with a free tier for 100 MTUs and paid plans from $49 a month. If you also need to show your product before signup, see our interactive demo software comparison.
For employee-facing apps, WalkMe, Userlane, Apty and Lemon Learning are the closest matches. For customer-facing SaaS products, Pendo, Appcues, Userpilot, Chameleon and UserGuiding are lighter options.
Whatfix does not publish prices. Its pricing page says each plan is a flat fee plus user licence fees, counted as all users with access for employee apps and as monthly active users for customer apps.
No. SAP completed its acquisition of WalkMe on September 12, 2024.
Pendo Free covers up to 500 monthly active users with analytics, in-app guides and Pendo-branded NPS. Userpilot, Chameleon and UserGuiding offer 14-day free trials, as of October 2026.
UserGuiding, Userpilot and Chameleon publish entry prices, and Appcues publishes its Spark plan. WalkMe, Userlane, Apty and Lemon Learning price by quote.