9 Best Hotjar Alternatives Now That Sign-Ups Closed

The quick answer

Quick answer: Hotjar no longer accepts new accounts: hotjar.com now redirects to Contentsquare, which says new users can sign up on Contentsquare instead. The official successor is Contentsquare, which has a free plan and a Growth plan from $39 a month billed annually. The best free option is Microsoft Clarity (no paid plan at all). The closest like-for-like paid tool is Mouseflow (free for 500 sessions, paid from $25 a month billed annually). For small businesses, Lucky Orange adds live chat and Crazy Egg adds A/B testing. Inspectlet is a low-cost replay option, and product teams can use PostHog or LogRocket to get replay alongside analytics or error tracking. If you mostly used Hotjar for surveys, Survicate has a free plan. Prices are as of October 2026, checked on each vendor's own site.

What happened to Hotjar

Contentsquare announced it was joining forces with Hotjar on September 1, 2021. In 2026, hotjar.com redirects to a Contentsquare page that reads "Hotjar is now Contentsquare" and notes that "It's no longer possible to create a new account on Hotjar." Hotjar's pricing page also redirects to Contentsquare's. Existing Hotjar users can log in to Contentsquare with the same credentials.

So the practical question for a new team is not "Hotjar or something else", but "Contentsquare or something else". The tools below cover the same three jobs Hotjar was known for: heatmaps, session recordings and on-site surveys.

Hotjar alternatives compared

1. Contentsquare

Who it is for: former Hotjar users and teams that want the official successor with room to grow into enterprise experience analytics.

Pricing: Free gives 200,000 monthly sessions on one project, but the plan details show session replay captures 5% of sessions (up to 10,000) and data access lasts one month. Growth is $39 a month billed annually ($49 monthly) from 7,000 sessions, with 13 months of data access and 2 months of replay access. Pro and Enterprise are by quote.

Strengths: replays, heatmaps (including zone-based heatmaps on Growth), funnels, journey analysis, error monitoring, a frustration score and surveys, with SAML SSO on Pro and above.

Limits: the free plan's replay sampling is easy to miss, and A/B testing is handled through integrations rather than built in.

2. Microsoft Clarity

Who it is for: anyone who wants heatmaps and recordings without paying.

Pricing: free, with no paid version. Clarity's FAQ says it records up to 100,000 sessions per project per day and keeps recordings for 30 days (favorited and sampled recordings for up to 9 months).

Strengths: click, scroll and area heatmaps, rage and dead click insights, Copilot summaries, a Google Analytics integration and mobile SDKs for Android, iOS, Flutter and React Native.

Limits: no surveys, and Microsoft says it uses the behavioral data to improve its machine learning models (while stating it never shares data with third parties). Review that against your privacy policy.

3. Mouseflow

Who it is for: teams that want the closest match to Hotjar's feature set at a published price.

Pricing: Free (500 sessions a month), Essential $25, Advanced $109 and Premium $319 a month on annual billing ($39, $149 and $399 monthly). All plans have unlimited users.

Strengths: replay, several heatmap types, friction detection, funnels, form analytics, journey analytics and NPS surveys, with sensitive form fields excluded by default.

Limits: tracking stops when the monthly session allowance runs out, until it refills.

4. Lucky Orange

Who it is for: small businesses and ecommerce sites that want analytics and live chat in one subscription.

Pricing: Build $32 a month, Grow $72 a month, Expand $199 a month and Scale $839 a month, billed annually, with a 7-day free trial. Every feature is on every plan.

Strengths: dynamic heatmaps, recordings, surveys and announcements, live chat, conversion funnels and form analytics.

Limits: the pricing page shows no free plan, and the base data storage is 60 days.

5. Crazy Egg

Who it is for: marketers who want heatmaps and A/B testing in one tool.

Pricing: Starter $29, Plus $99, Pro $249 and Enterprise $599 a month, all billed annually, with a 30-day free trial. Crazy Egg states there are no overages.

Strengths: heatmaps, recordings, unlimited surveys on every plan, and unlimited A/B testing from Plus up.

Limits: Starter has no A/B testing and only 50 recordings a month.

6. Inspectlet

Who it is for: budget-conscious teams that need recordings and heatmaps across a few sites.

Pricing: a free plan, then Micro $39, Startup $79, Growth $149 and Accelerate $299 a month, with about 15% off on annual billing.

Strengths: session replay, dynamic heatmaps, form analytics, A/B testing, feedback surveys and JavaScript error logging.

Limits: the plans page gives two different numbers for the free plan's recordings (5,000 on the plan card and 2,500 in the FAQ), so check before relying on it.

7. PostHog

Who it is for: product teams that want replay next to product analytics, feature flags and experiments.

Pricing: 5,000 recordings a month free, then from $0.005 per recording, falling with volume. Analytics, flags and surveys have their own free tiers.

Strengths: web and mobile replay, heatmaps, privacy masking, rage-click filtering, surveys and A/B tests in one tool, with an MIT-licensed open-source version.

Limits: usage billing across several products takes some forecasting. See PostHog alternatives for its trade-offs.

8. LogRocket

Who it is for: teams where engineers and product managers both use replay to find bugs and friction.

Pricing: the pricing slider shows a free plan at 1,000 sessions a month, $83 a month at 10,000 sessions and $176 a month at 25,000.

Strengths: replay with logs, heatmaps and rage-click maps, funnels, error tracking and frontend performance monitoring. Enterprise can be self-hosted.

Limits: the final price depends on seats, retention and add-ons.

9. Survicate

Who it is for: teams that mainly used Hotjar for on-site feedback.

Pricing: a free plan (25 responses a month, one active survey); Growth from $114 a month billed annually; Pro from $349 a month.

Strengths: website pop-up, in-product, mobile SDK, email and link surveys with many integrations.

Limits: no heatmaps or recordings, so pair it with Clarity or Mouseflow if you need both.

How to choose a Hotjar alternative

If you were a Hotjar user, start with Contentsquare, since your login carries over. If you want free and simple, Clarity covers heatmaps and recordings. If you want Hotjar's full mix at a published price, Mouseflow is the nearest. For product teams inside a SaaS app, PostHog and LogRocket connect recordings to product events, and our FullStory alternatives list covers the more advanced replay tools.

Heatmaps and recordings show where users struggle; the fix often lives in the product itself. Our user experience optimization examples show common fixes, and for in-app surveys, our in-app survey tools guide compares options including PLG OS.

FAQs

Can you still sign up for Hotjar?

No. As of October 2026, hotjar.com redirects to Contentsquare, which says it is no longer possible to create a new Hotjar account and that new users can sign up for free on Contentsquare.

What is the best free alternative to Hotjar?

Microsoft Clarity is free with no paid version and records up to 100,000 sessions per project per day. Contentsquare and Mouseflow also have free plans, with tighter limits.

Is Contentsquare the same as Hotjar?

Contentsquare joined forces with Hotjar in 2021 and Hotjar now redirects to it. Existing Hotjar users can sign in with the same credentials. Contentsquare's free plan covers 200,000 monthly sessions, with replay captured on 5% of sessions.

Which Hotjar alternative includes A/B testing?

Crazy Egg (from its $99 Plus plan), Inspectlet and PostHog include A/B testing. Contentsquare and Microsoft Clarity do not run experiments themselves.