9 Best Microsoft Clarity Alternatives for SaaS Teams

The quick answer

Quick answer: Microsoft Clarity is free, so the best alternative depends on what Clarity does not give you. For replays linked to product analytics, feature flags and surveys, PostHog includes 5,000 web recordings a month free and Amplitude includes 10K replays a month on its free plan. For a marketing and UX team, Contentsquare (which now includes Hotjar) has a free plan of 200K sessions, while Mouseflow, Lucky Orange and Crazy Egg publish prices and add funnels, forms or A/B tests. For debugging, LogRocket ties replays to errors and network logs. Fullstory has a free plan of 30,000 sessions a month, and OpenReplay is the pick if recordings must stay on your own servers. Prices are as of October 2026, checked on each vendor's own site.

Why teams look for a Microsoft Clarity alternative

Clarity is free forever, with no traffic limits and no paid version, and it covers recordings, click and scroll heatmaps, rage-click and dead-click insights, funnels and Copilot summaries. Teams usually move, or add a second tool, for one of these reasons:

• Data use: Microsoft says it uses the behavior data it collects to improve machine learning models that power its products and services, and that it never shares the data with third parties. Some legal and security teams prefer a vendor whose only business is the analytics.
• Consent rules: the Clarity FAQ says sites with visitors in the EEA, UK and Switzerland must pass a consent signal, and that without consent, recordings and funnel tracking can be affected.
• Retention and volume: Clarity records up to 100,000 sessions per project per day and keeps recordings for 30 days, apart from favorites and a random sample kept for up to 9 months.
• Product context: there are no feature flags, experiments, in-app surveys or deep event analytics, and no way to self-host.

If those limits do not bother you, Clarity is hard to beat on price. If they do, the list below is grouped by what each tool adds.

Microsoft Clarity alternatives compared

1. PostHog

Who it is for: SaaS product and engineering teams that want replay next to events, funnels, feature flags and surveys.

Pricing: every month includes 5,000 web and 2,500 mobile recordings for free. After that, PostHog session replay costs $0.0050 per web recording, falling to $0.0015 at 500K and above, and mobile recordings start at $0.0100. Replays are kept for 1 month on the free plan and 3 months on pay-as-you-go. The same free tier includes 1M analytics events and 1M feature flag requests.

Strengths: web and mobile replay (iOS, Android, React Native, Flutter) with console logs and network requests, automatic and manual masking of sensitive data, and AI summaries of sessions, all linked to the rest of its product suite.

Limits: more to set up than a single script tag if you use the whole suite. Our PostHog alternatives guide covers the trade-offs.

2. Contentsquare (now including Hotjar)

Who it is for: UX, CRO and marketing teams, including anyone who wanted Hotjar.

Pricing: the Free plan covers 200K monthly sessions, one project and one month of data access, but replay captures 5% of sessions (max 10K). Contentsquare Growth is $39 a month billed annually ($49 a month otherwise) and captures 15% of sessions, with 13 months of data access and zone-based heatmaps. Pro and Enterprise are custom. New accounts start with a 15-day Growth trial without payment details.

Strengths: replays, heatmaps, funnels, error and performance monitoring and basic surveys on the free plan, with journey analysis and AI summaries on Growth.

Limits: Contentsquare states that it is no longer possible to create a new Hotjar account, so Hotjar users now sign up here. See our Hotjar alternatives for other options.

3. Mouseflow

Who it is for: small and mid-sized teams that want replay plus friction scoring, funnels and form analytics.

Pricing: a Free plan covers 500 sessions a month. Mouseflow sells Essential (5,000 sessions a month), Advanced (25,000) and Premium (100,000), with up to 35% off for annual billing. Its pricing page shows the plan prices without a currency, so check the figure shown for your region. A 14-day trial needs no card.

Strengths: replays, heatmaps, friction detection, funnels, form analytics, journey analytics and feedback surveys, with unlimited users on every plan.

Limits: data retention runs from 1 month on Free to 12 months on Premium, and tracking stops when the monthly session allowance runs out.

4. Lucky Orange

Who it is for: small businesses and marketing teams that want simple, all-features pricing.

Pricing: Lucky Orange Build is $32 a month paid annually ($39 monthly) for 3,500 monthly sessions, Grow is $72 a month paid annually for 10,000 sessions, Expand $199 for 50,000 and Scale $839 for 300,000. Enterprise starts at 700,000 sessions. Every plan has a 7-day free trial with full access.

Strengths: Lucky Orange says every feature is on every plan, including its Discovery AI, so you choose by traffic alone.

Limits: there is no permanent free plan, and product teams will miss event analytics and feature flags.

5. Crazy Egg

Who it is for: marketers who want heatmaps and A/B tests in one place.

Pricing: a Free plan covers web analytics, instant heatmaps, conversion analytics and website surveys. Paid plans are billed annually: Crazy Egg Starter is $29 a month (5,000 tracked pageviews, 50 recordings a month), Plus $99, Pro $249 and Enterprise $599, all with a 30-day free trial.

Strengths: unlimited domains and team members, surveys, funnels and A/B testing on Plus and above, and heatmaps that track 100% of pageviews by default unless you set a sample rate.

Limits: recordings are capped per plan (50 a month on Starter), so it is not a replay-first tool.

6. LogRocket

Who it is for: teams where engineers use replay to find and fix front-end issues.

Pricing: LogRocket prices by sessions captured. Its pricing calculator lists a free plan at 1,000 sessions a month, $83 a month at 10,000 sessions and $176 a month at 25,000, based on annual plan savings. A 14-day free trial is available.

Strengths: analytics events, error events and logs are unlimited on every plan, with heatmaps, rage-click maps, funnels, path analysis and front-end performance monitoring. Enterprise can be self-hosted.

Limits: the final price depends on seats, retention and add-ons. Our LogRocket alternatives list compares other debugging tools.

7. Fullstory

Who it is for: larger digital teams that want replay-led behavior analytics with strong privacy defaults.

Pricing: FullstoryFree includes 30,000 sessions a month and 12 months of data retention with no credit card. Business, Advanced and Enterprise are priced on request.

Strengths: session replay, heatmaps, funnels, developer tools and segmentation, with private and sensitive data excluded by default.

Limits: no public paid prices, and Mobile Analytics is an add-on. See FullStory alternatives.

8. Amplitude

Who it is for: product teams that want replays to sit next to funnels and cohorts.

Pricing: Amplitude Free includes 2M events and 10K session replays a month with no credit card. Plus starts at $0 with the first 2M events free; Growth (20K monthly replays) and Enterprise (50K) are custom.

Strengths: every plan includes analytics, session replay, feature flags, experimentation and guides and surveys, with unlimited seats.

Limits: replay is one part of a larger analytics plan, and Growth and Enterprise prices are not published.

9. OpenReplay

Who it is for: teams that must keep recordings on their own infrastructure.

Pricing: the open-source edition is free to self-host. OpenReplay Dedicated, a managed instance in a separate VPC, starts at $199 a month, billed hourly, with a 7-day trial and no card. Enterprise is self-hosted with custom pricing.

Strengths: replay with developer tools, co-browsing, funnels, heatmaps and data residency in 50 regions on Dedicated.

Limits: you run the infrastructure on the open-source edition.

Tools we left out

Hotjar no longer accepts new accounts and is covered under Contentsquare. Highlight.io now redirects to LaunchDarkly, whose free Developer plan includes 5K session replays and 5K errors a month.

How to choose a Clarity alternative

Start with the reason you are leaving. If it is data use or consent, pick a tool whose terms your legal team prefers, or self-host with OpenReplay. If it is product context, choose the replay that sits next to your analytics: PostHog, Amplitude or Fullstory. If it is debugging, LogRocket shows errors and network calls in the same view. If it is surveys, forms or tests, Contentsquare, Mouseflow, Crazy Egg and Lucky Orange cover the website side. Our full roundup of session replay tools compares ten options side by side, and if heatmaps are the part you need, see our heatmap software guide.

Replays tell you where users get stuck. Fixing it often means an in-app guide, a help widget or a short survey at that step. PLG OS provides those as components (walkthroughs, a Help Hub, surveys and NPS), with a free tier of 100 MTUs and one component. PLG OS is our own product.

FAQs

Is Microsoft Clarity really free?

Yes. Microsoft says Clarity is free forever, with no traffic limits and no paid version. It records up to 100,000 sessions per project per day and keeps recordings for 30 days.

What is the best free alternative to Microsoft Clarity?

For product teams, PostHog (5,000 web recordings a month) and Amplitude (10K replays a month) have the most generous free replay allowances next to analytics. Fullstory's free plan covers 30,000 sessions a month, and Contentsquare's covers 200K sessions with 5% of them replayed.

Does Microsoft use Clarity data?

Microsoft says it uses the behavior data it processes to improve machine learning models that power its products and services, and that it will never share your data with third parties.

Is there a self-hosted alternative to Clarity?

Yes. OpenReplay has a free open-source edition you host yourself, and LogRocket offers self-hosting on its Enterprise plan.

Can I use Clarity and another tool together?

Yes. Clarity can stay on your marketing pages while a product analytics tool with replay, such as PostHog or Amplitude, runs inside the app. Check that your consent banner covers both.