9 Best Amplitude Alternatives for SaaS Teams
The quick answer
Quick answer: the closest Amplitude alternative is Mixpanel, which has the same event-based model, a free plan with 1M events a month and a published pricing estimator. PostHog is the open-source, usage-priced option that bundles analytics with replay, flags and experiments. Heap suits teams that prefer autocapture and retroactive analysis. If you use Amplitude's guides and surveys, compare Pendo and Userpilot, which pair analytics with in-app engagement. Kissmetrics is the simple per-person option, Mitzu and Optimizely Analytics query your data warehouse instead of copying events, and Countly runs on your own servers. We left Statsig off this list on purpose: Amplitude has run it since May 2026. Prices are as of October 2026, checked on each vendor's own site.
What Amplitude offers today
Amplitude's pricing page lists four tiers: Free (2M events a month, unlimited seats, 10K session replays, unlimited feature flags), Plus (starts at $0 with the first 2M events free, scales to 70M events), and custom-priced Growth and Enterprise. Amplitude does not publish a per-event rate for Plus; it offers a bill estimator instead.
Common reasons teams compare alternatives: behavioral cohorts and custom events are not on Free and are capped at 20 cohorts on Plus; experiment results, A/B/n testing and saved metrics need Growth or above; session replay retention is one month on all plans unless you buy an add-on; and Amplitude is not open source. Amplitude has also been consolidating the category, taking on June's team in August 2025 and Statsig's brand and customers in May 2026, which matters if you want an independent second vendor.
Amplitude alternatives compared
| Tool | Best for | Free tier | Paid pricing (as of October 2026) |
|---|---|---|---|
| Mixpanel | Like-for-like event analytics | 1M events, 10K replays a month | Growth from $0; estimator shows $140 a month at 1.5M events |
| PostHog | Open source, all-in-one | 1M events, 5K recordings a month | From $0.00005 per event after the free tier |
| Heap | Autocapture, retroactive analysis | Up to 10K sessions a month | Growth estimate after install; Pro and Premier custom |
| Pendo | Analytics plus guides | Up to 500 MAU | By request, priced on MAU |
| Userpilot | In-app engagement plus analytics | None listed | Starter $299 a month; Growth from $849 a month |
| Kissmetrics | People-based analytics | 100K events a month | From $99 a month |
| Mitzu | Warehouse-native, flat price | 14-day trial | Analyst $149 a month, unlimited events |
| Optimizely Analytics | Warehouse-native, enterprise | None listed | By request |
| Countly | Self-hosted and on-premise | Countly Lite (open source) | Flex from $175 a month |
1. Mixpanel
Who it is for: teams that want Amplitude-style funnels, retention and cohorts with a published path from free to paid.
Pricing: Free covers up to 1M events and 10K session replays a month. Growth includes the first 1M events free, and the pricing page's estimator shows $140 a month on monthly billing ($120 billed yearly) at 1.5M events a month. Enterprise is custom.
Strengths: insights, funnels, retention, flows, autocapture, web and mobile replay with heatmaps, experiments and feature flags. Unlimited saved cohorts and reports on Growth.
Limits: Group Analytics for account-level B2B reporting is a paid add-on, and Free caps saved reports at 5 per user. We compare the two directly in Mixpanel vs Amplitude, and Mixpanel's own competitors in Mixpanel alternatives.
2. PostHog
Who it is for: engineering-led teams that want transparent per-unit pricing and many products under one bill.
Pricing: monthly free tiers per product (1M analytics events, 5K recordings, 1M flag requests), then $0.00005 per event, $0.005 per recording and $0.0001 per flag request, falling with volume.
Strengths: open source (MIT outside the enterprise directory), with analytics, session replay, flags, experiments, surveys, a data warehouse and error tracking in one place.
Limits: the free plan allows one project, and self-hosting is officially unsupported. See PostHog alternatives for its trade-offs.
3. Heap
Who it is for: teams that want to capture everything first and define events later.
Pricing: Free (core charts, 6 months of history, up to 10K monthly sessions); Growth by estimate after installing the snippet; Pro and Premier with custom session pricing.
Strengths: autocapture, visual labeling and retroactive definitions, plus account-based analytics on Pro. Heap is now part of Contentsquare.
Limits: priced on sessions, not events, and session replay is an add-on. More in our Heap alternatives post.
4. Pendo
Who it is for: product teams that use Amplitude's guides and want analytics and in-app guidance from one vendor.
Pricing: Pendo Free is free forever up to 500 monthly active users. Base, Core and Ultimate are priced by request on MAU volume; session replay comes with Core.
Strengths: retroactive analytics with in-app guides, NPS and roadmaps.
Limits: exceeding 500 MAU on Free blocks new guides, surveys and segments until you upgrade.
5. Userpilot
Who it is for: PLG teams whose main job is onboarding and feature adoption, with analytics to measure it.
Pricing: Starter is $299 a month (up to 2,000 MAU); Growth starts at $849 a month (10K MAU included) and adds funnels, retention, paths, autocapture, 5K session replays a month and A/B testing; Enterprise is custom.
Strengths: flows, checklists, surveys and analytics in one tool.
Limits: funnels, retention and paths are not on Starter, so analytics depth starts at the Growth price.
6. Kissmetrics
Who it is for: teams that care about individual customer journeys and revenue, not only aggregate events.
Pricing: free up to 100K events a month; paid from $99 a month, 20% off on annual billing.
Strengths: identity resolution, funnels, cohorts, paths, A/B test reports and revenue tracking.
Limits: no feature flags or session replay.
7. Mitzu
Who it is for: data teams whose event data already lives in a warehouse.
Pricing: Analyst $149 a month and Team $749 a month, with unlimited events on every plan; Enterprise adds a self-hosted option.
Strengths: funnels, retention and journeys queried directly in your warehouse, so you do not pay to store events twice.
Limits: requires warehouse event data and someone to maintain it.
8. Optimizely Analytics
Who it is for: enterprises that want warehouse-native analytics next to Optimizely's experimentation.
Pricing: not published; sales-led.
Strengths: connects directly to your data warehouse for no-SQL analysis. It is the former NetSpring, which Optimizely agreed to acquire in September 2024.
Limits: enterprise buying process and no self-serve plan.
9. Countly
Who it is for: teams in regulated industries that need analytics on their own infrastructure.
Pricing: Countly Lite is free and open source; Flex starts at $175 a month; Enterprise (self-hosted or on-premise) is custom.
Strengths: mobile, web and desktop SDKs with optional push, A/B testing and in-app messaging add-ons.
Limits: funnels and retention are part of a paid add-on on Flex.
How to choose an Amplitude alternative
Start with the feature you would miss most. If it is core event analytics, Mixpanel and PostHog are the closest. If it is Amplitude's guides and surveys, Pendo or Userpilot replace both analytics and engagement in one contract. If it is cost at volume, warehouse-native Mitzu changes the pricing model entirely, and Countly or PostHog let you control where data lives.
Analytics tells you where activation stalls; the fix is usually an onboarding flow, a tooltip or a survey at the right moment. Our user onboarding tools list covers that layer, including PLG OS.
FAQs
What is the best alternative to Amplitude?
Mixpanel is the closest like-for-like product. PostHog is the best open-source option, and Pendo or Userpilot fit teams that also use Amplitude's in-app guides.
Does Amplitude have a free plan?
Yes. As of October 2026, Amplitude Free includes 2M events a month, unlimited seats and 10K session replays, with no card required. Behavioral cohorts and experiment results need paid tiers.
Why is Statsig not on this list?
Statsig's blog says Amplitude acquired it on May 5, 2026, and Amplitude says it took on Statsig's brand and customers. A product run by the incumbent is not an independent alternative.
Which Amplitude alternatives are warehouse-native?
Mitzu (from $149 a month with unlimited events) and Optimizely Analytics (sales-led) both query event data where it already lives in your data warehouse.