9 Best Mixpanel Alternatives for Product Analytics
The quick answer
Quick answer: the closest like-for-like Mixpanel alternative is Amplitude, whose free plan covers 2M events a month against Mixpanel's 1M. PostHog is the pick if you want open source and one bill for analytics, session replay, feature flags and experiments. Heap suits teams that want autocapture with retroactive event definitions. Pendo adds in-app guides to analytics and is free up to 500 monthly active users. For lower or flatter bills, look at Kissmetrics (free to 100k events), Mitzu (warehouse-native, no per-event pricing) and the self-hosted options Countly and Matomo. Statsig is strong for experimentation but has been run by Amplitude since May 2026. Prices are as of October 2026, checked on each vendor's own site.
What Mixpanel offers today
Mixpanel's pricing page lists three plans:
- Free: up to 1M events a month, 10K session replays, up to 10 active feature flags, funnels and retention, unlimited seats.
- Growth: starts at $0 with the first 1M events free, up to 20M events a month. The page's estimator shows $140 a month on monthly billing (or $120 a month billed yearly) at 1.5M events a month.
- Enterprise: custom pricing.
Teams look for alternatives for four common reasons. Free plans cap saved reports at 5 per user and do not let you save cohorts. Group Analytics, which most B2B products need for account-level reporting, is a paid add-on. Mixpanel is not open source and cannot be self-hosted. And event-based pricing grows with usage, which can be hard to forecast for a fast-growing product.
Mixpanel alternatives compared
| Tool | Best for | Free tier | Paid pricing (as of October 2026) |
|---|---|---|---|
| Amplitude | Like-for-like product analytics | 2M events a month | Plus starts at $0; Growth and Enterprise custom |
| PostHog | All-in-one, open source | 1M events, 5K recordings a month | Usage-based, from $0.00005 per event |
| Heap | Autocapture and retroactive analysis | Up to 10K sessions a month | Growth estimate after install; Pro and Premier custom |
| Statsig (Amplitude-owned) | Experimentation | 2M events, 50K replays | Pro $150 a month for 5M events |
| Pendo | Analytics plus in-app guides | Up to 500 MAU | Base, Core and Ultimate by request |
| Kissmetrics | People-based funnels and revenue | 100K events a month | From $99 a month |
| Mitzu | Warehouse-native analytics | 14-day trial | Analyst $149 a month, unlimited events |
| Countly | Self-hosted product analytics | Countly Lite (open source) | Flex from $175 a month |
| Matomo | Privacy and self-hosting | On-premise Community edition | Cloud from US$26 a month at 50K hits |
1. Amplitude
Who it is for: teams that want Mixpanel's event-based model with a larger free tier.
Pricing: Free covers 2M events a month with unlimited seats and 10K session replays. Plus starts at $0 (first 2M events free, card required) and scales to 70M events, but Amplitude does not publish its per-event rate. Growth and Enterprise are custom.
Strengths: product and web analytics, session replay, heatmaps, feature experimentation, guides and surveys in one platform, plus autocapture of sessions, page views, clicks and form interactions.
Limits: behavioral cohorts and custom events are not on Free, Plus caps behavioral cohorts at 20, and experiment results need Growth or above. We compare the two head to head in Mixpanel vs Amplitude, and list Amplitude's own competitors in Amplitude alternatives.
2. PostHog
Who it is for: engineering-led teams that want analytics, replay, feature flags, experiments and surveys from one vendor with usage pricing.
Pricing: every product has a monthly free tier (1M analytics events, 5K session recordings, 1M feature flag requests). After that, pay-as-you-go starts at $0.00005 per event, $0.005 per recording and $0.0001 per flag request, with rates falling at volume. No minimums or annual commitment.
Strengths: the code is MIT licensed outside its enterprise directory, and the product range goes well beyond analytics.
Limits: the free plan is limited to one project, and PostHog states that self-hosted deployments are officially unsupported. More options are in PostHog alternatives.
3. Heap
Who it is for: teams that do not want to plan tracking up front.
Pricing: Free includes core charts, 6 months of history and up to 10K monthly sessions. Growth gives a price estimate after you install the snippet; Pro and Premier use custom session pricing.
Strengths: autocapture with visual event labeling and retroactive definitions, so you can analyze an event you forgot to name last month. Heap is now part of Contentsquare.
Limits: billed on sessions rather than events, account-based analytics starts on Pro, and replay is an add-on. Our Heap alternatives post covers the trade-offs.
4. Statsig
Who it is for: teams whose main need is A/B testing and feature flags, with analytics alongside.
Pricing: Developer is free with 2M events and 50,000 session replays a month. Pro is $150 a month for 5M events, then $0.05 per 1,000 events. Enterprise is custom.
Strengths: Bayesian and frequentist tests, CUPED, sequential testing, holdouts, feature flags and warehouse-native deployment on Enterprise.
Limits: ownership has changed twice. OpenAI agreed to acquire Statsig in September 2025, and Statsig's blog says Amplitude acquired it on May 5, 2026 (Amplitude describes the deal as a strategic partnership in which it took on Statsig's brand and customers). Factor that into a long-term choice.
5. Pendo
Who it is for: product teams that want analytics and in-app guides in one tool.
Pricing: Pendo Free covers up to 500 monthly active users with analytics, in-app guides, roadmaps and NPS. Base, Core and Ultimate are priced by request on MAU volume.
Strengths: retroactive analytics, guides and surveys sit next to the data that triggers them.
Limits: on Free, going over 500 MAU blocks new guides, surveys and segments until you upgrade, and session replay is a paid add-on.
6. Kissmetrics
Who it is for: SaaS and ecommerce teams that track individual people across sessions and tie behavior to revenue.
Pricing: free to 100K events a month (three seats). Paid plans start at $99 a month, with 20% off on annual billing.
Strengths: identity resolution across devices, funnels, cohorts, paths and revenue reports.
Limits: no session replay, feature flags or experiments in the product itself.
7. Mitzu
Who it is for: teams that already collect event data in Snowflake, BigQuery, Databricks or another warehouse.
Pricing: Analyst $149 a month ($134 billed yearly) and Team $749 a month; every plan includes unlimited events because Mitzu queries your warehouse instead of storing events.
Strengths: funnels, retention and journeys on your own data, with no event bill.
Limits: you need the event data in a warehouse first.
8. Countly
Who it is for: teams that need product analytics on their own infrastructure, including mobile and desktop apps.
Pricing: Countly Lite is free and open source (AGPL-3.0 with a branding clause). Flex, the managed private cloud, starts at $175 a month; Enterprise is self-hosted and custom.
Strengths: SDKs for mobile, web and desktop, usage-based rather than seat-based pricing, and a HIPAA BAA on request.
Limits: on Flex, funnels and retention are in the paid Intelligence add-on.
9. Matomo
Who it is for: privacy-focused teams that want to self-host analytics under the GPL.
Pricing: the on-premise Community edition is free. Matomo Cloud is priced by traffic, with the page's structured data listing US$26 a month (€22) at 50,000 hits.
Strengths: no data sampling, funnels, cohorts, user flows, heatmaps and session recording (some as premium plugins on-premise).
Limits: Matomo is a web analytics tool first and lacks the event-segmentation depth of Mixpanel.
How to choose a Mixpanel alternative
If you just want more free headroom, Amplitude is the shortest move. If you want fewer vendors, PostHog or Statsig bundle flags and experiments. If the pain is tracking plans, Heap's autocapture helps. If the pain is the bill, warehouse-native Mitzu or self-hosted Countly and Matomo change how you pay. Whatever you pick, most teams still define a short list of business events by hand (signup, activation, upgrade), as covered in our user behavior analytics software guide.
Analytics shows where users drop off; fixing it usually happens in the product. That is where in-app onboarding, guidance and feedback tools such as PLG OS come in, alongside whichever analytics tool you use.
FAQs
What is the best free alternative to Mixpanel?
Amplitude's free plan covers 2M events a month and PostHog's covers 1M events plus 5K session recordings, both as of October 2026. For a self-hosted free option, Countly Lite and Matomo's on-premise Community edition are open source.
Is there an open-source alternative to Mixpanel?
Yes. PostHog (MIT outside its enterprise directory), Countly Lite (AGPL-3.0) and Matomo (GPL-3.0) are open source. PostHog states that self-hosted deployments are officially unsupported.
Is Mixpanel free?
Yes, Mixpanel's Free plan covers up to 1M events and 10K session replays a month. The Growth plan includes the first 1M events free and then charges by volume.
Does Amplitude own Statsig?
Statsig's blog says it was acquired by Amplitude on May 5, 2026, after an earlier agreement with OpenAI. Amplitude describes it as a strategic partnership in which it took on Statsig's brand and customers.