Amplitude Pricing: Plans, Costs and What You Get

The quick answer

Quick answer: Amplitude has four plans. Free costs $0 and includes 2M events a month, unlimited team members and 10K session replays, with no credit card and no time limit. Plus starts at $0 (the first 2M events a month are free) and is priced by event volume up to 70M events; its own estimator shows $94 a month at 3M events and $720 a month at 10M events on monthly billing, about 20% less when billed annually. Growth and Enterprise are custom-priced and sold through sales. What drives the bill is event volume (or tracked users on an MTU meter), the add-ons you buy on Growth and Enterprise, and whether you pay monthly or yearly. All figures are as of November 2026, from Amplitude's own pricing page and docs.

Amplitude plans compared

Free plan

Amplitude's FAQ says the Free plan is "not a trial": it has no time limit and needs no credit card. You get 2M events a month, AI agents and MCP access, product and web analytics, agent analytics, one-time cohort syncs, 2,000 AI feedback records and 10K monthly session replays. Feature flags are unlimited, but you get one active feature experiment, one active web experiment and one guide or survey.

The main limits are 10 saved charts per organization, one space for collaboration, one year of data access and no customer support. Behavioral cohorts and custom events are not included, and experiment results need Growth or above.

Watch the cap. Amplitude's plans and billing docs say that if you exceed your monthly limit three times, your account is blocked from charts and dashboards, and if you keep exceeding it without upgrading, the account is deleted six months after the first block.

Plus plan

Plus is the self-serve paid tier. It starts at $0 because the first 2M events a month are free, and it scales to 70M events (or up to 700K MTUs on the plan comparison table). On top of Free, it adds custom events and formulas, 20 behavioral cohorts, alerts, heatmaps, webhooks, unlimited saved charts, three spaces, two years of data access and online support. Guides and surveys stay at one, with an add-on for more, and session replays stay at 10K a month.

Amplitude publishes a Plus plan estimator on its pricing page. These are the figures it shows:

The docs describe Plus as pay-as-you-go: if you exceed your included MTUs or event volume, Amplitude charges usage fees at the same per-unit rate as your plan price. Subscriptions renew automatically every 12 months on annual billing or on the first of each month on monthly billing, and you can cancel before the next renewal.

Growth plan

Growth is custom-priced on event volume, so you need a quote. It adds advanced behavioral exploration, currency conversion, monitoring and alerts, unlimited behavioral cohorts, saved metrics, conversion drivers, cart analysis, A/B/n testing with experiment results, 20K monthly session replays and SSO with project permissions. Data access is unlimited on the pricing page, and support comes with a two business day response target.

Growth is also where add-ons start. Amplitude sells expanded packages for feature and web experiments, guides and surveys, activation, session replay and account-level analytics, and its pricing page says these are "priced as a percentage of your platform plan." That is why two Growth customers with the same event volume can pay very different amounts.

Enterprise plan

Enterprise is also custom-priced on event volume. It adds unlimited projects per portfolio, data access controls, unlimited monitoring and alerts, 50K monthly session replays, advanced user management with role-based access control, SCIM, a customer success manager, an assigned account manager and a one business day response target. Like Growth, it is sold through sales.

What drives the bill

• Event volume: on Free, Plus and the custom plans, events are the main meter. Every tracked action, such as a page view or button click, is one event.
• MTUs: some plans are metered on monthly tracked users instead. Amplitude's MTU billing guide says each plan carries an events-per-MTU allowance (1,000 events per MTU on the free MTU plan), and events above it are converted into extra billable MTUs.
• Overages: Plus charges extra usage at the plan's own per-unit rate rather than cutting you off.
• Add-ons: on Growth and Enterprise, extra experiments, replays, guides and account analytics are priced as a percentage of the platform plan.
• Billing period: in the estimator, annual billing comes out about 20% below monthly billing at every volume shown.
• Backfills and test data: the MTU guide says backfilled events count in the month you import them, and test users with made-up IDs count as MTUs.

Worked example

This is an example using only Amplitude's published Plus estimator, not a typical customer. Say a product sends 10M events a month. On monthly billing, the estimator shows $720 a month, or $8,640 over 12 months. Billed annually, it shows $576 a month, which is $6,912 a year. Choosing annual billing saves $1,728 a year at that volume (8,640 minus 6,912). If the same product cut its tracking to 5M events, the annual figure would drop to $225 a month, or $2,700 a year.

How to keep the cost down

• Check usage before you upgrade. Amplitude shows usage under Settings, Organization Settings, Plans and Billing, so you can see which events eat the allowance.
• Track fewer, better events. Fewer low-value events lowers the event count on every plan.
• Plan backfills. Importing history counts against the month of the import, so spread it out or budget for it.
• Keep test traffic out of production projects. Fictitious test users count toward MTUs.
• Use the free experiment events. Amplitude's MTU guide says Experiment Exposure and Assignment events do not count toward MTUs.
• Apply for the Startups plan. Companies with under $10M in funding and fewer than 20 employees can get one free year of Growth, metered at 200,000 MTUs or 100M events a month.
• Pay annually once usage is steady. In the estimator, annual billing is about 20% lower.

Cheaper or different alternatives

If the numbers do not work, these are the closest options, with entry prices checked on each vendor's site. Our full list of Amplitude alternatives covers more tools, and our Mixpanel vs Amplitude comparison goes deeper on the closest rival.

• Mixpanel: Free up to 1M events and 10K session replays a month. Growth starts at $0 with the first 1M events included, and its pricing page shows $140 a month at 1.5M events on monthly billing, or $100 a month billed yearly.
• PostHog: 1M product analytics events free every month, then from $0.00005 per event, falling with volume. Usage-based with no annual minimum.
• Heap: Free up to 10K monthly sessions. Growth is quoted after you install the snippet, and Pro and Premier have custom session pricing.
• Kissmetrics: free up to 100K events a month, then from $99 a month for 500K events, with 20% off annual billing.
• Mitzu: a warehouse-native tool with unlimited events, priced by seats: Starter is a $500 monthly platform fee with 5 seats included.

For a wider view of the category, see our list of the best product analytics tools.

FAQs

Is Amplitude free?

Yes. The Free plan costs $0 with no time limit and no credit card. It includes 2M events a month, unlimited team members, 10K session replays and unlimited feature flags, with limits such as 10 saved charts and one year of data.

How much does Amplitude cost per month?

Free is $0. Plus starts at $0 for the first 2M events, and the estimator shows $94 a month at 3M events and $720 a month at 10M events on monthly billing, or $75 and $576 a month billed annually. Growth and Enterprise are custom quotes.

Does Amplitude charge per user?

Not per seat: every plan includes unlimited team members. Pricing is based on event volume, and some plans are metered on monthly tracked users (MTUs) instead, which are unique users who trigger at least one event in a month.

What happens if I go over the Amplitude free plan limit?

Amplitude's docs say an account that exceeds its monthly limit three times is blocked from charts and dashboards, and is deleted six months after the first block if usage stays over the limit without an upgrade.

Does Amplitude have a startup discount?

Yes. The Startups plan gives companies with under $10M in funding and fewer than 20 employees one free year of Growth. Amplitude also lists a Tech for Black Founders scholarship.

Does Amplitude own Statsig?

Statsig's website says it "is part of the Amplitude family." If you want an independent vendor for feature flags and experiments, see our list of Statsig alternatives.