30 Best SaaS Feedback Tools in 2025

The quick answer

Quick answer: user feedback for SaaS means asking the people who use your product, inside the product, what works and what doesn’t: in-app surveys and NPS, feature-request boards where users vote, and bug reports with screenshots. For in-app surveys, start with PLG OS, Userpilot, Pendo, Qualaroo or Survicate; for feature requests and roadmaps, Canny, UserVoice, Productboard or Convas; for bug reports and visual feedback, Usersnap. All 30 tools are compared in a table after the list, with pricing as of September 2026.

User feedback tools vs customer feedback tools

This list is about user feedback: what the people using your SaaS product think of it, collected while they use it, for product teams deciding what to fix or build next. Customer feedback tools cover a wider job, including NPS programs sent by email and SMS, ratings after support conversations and review sites. For that side, see our guide to the 7 best customer feedback tools for SaaS teams. If your goal is to collect and analyze feedback automatically across channels, read about customer feedback tools that automate feedback collection.

In the competitive world of SaaS, understanding your users isn’t just an advantage—it’s a necessity. Gathering and acting on user feedback can determine whether your product thrives or fades into obscurity. That’s where SaaS feedback tools come into play. But with hundreds of options out there, how do you choose the right one for your team? Whether you’re a startup founder, a product manager, or a growth marketer, we will help you discover the top feedback tools for SaaS teams and understand how to implement them strategically.

Why User Feedback Software Matters in 2025

User expectations are evolving rapidly. Products today aren’t just about features—they’re about experiences. In Microsoft’s 2017 State of Global Customer Service report, 77% of customers said they have a more favourable view of brands that ask for and accept customer feedback.

Modern users expect:

• Immediate solutions to their problems
• Products that evolve based on their feedback
• Transparent communication from companies

SaaS feedback tools help bridge this gap. They allow you to collect structured feedback, prioritize product improvements, and make data-driven decisions. From bug reports to feature requests, these tools help transform raw feedback into actionable insights. And the market keeps growing: Precedence Research estimates the global SaaS market at $408.21 billion in 2025 and forecasts about $1.37 trillion by 2035, a compound annual growth rate of 12.85% from 2026.

Some of the key benefits include:

• Improved user retention: Users who feel heard are more likely to stay loyal.
• Faster product iterations: Feedback-driven improvements reduce time-to-market.
• Enhanced product-market fit: Knowing exactly what users want improves adoption and satisfaction.

With the rise of Product-Led Growth (PLG) strategies, user feedback tools for SaaS are now an integral part of scaling products efficiently.

How to Choose the Best Feedback Tools for SaaS Teams

Before diving into the list, let’s talk strategy. Not every feedback tool is created equal. When choosing feedback management tools, consider:

1. Integration Capabilities

Your feedback tool should seamlessly integrate with your existing stack—CRM, analytics, customer support, and product development tools.

2. Types of Feedback Supported

Some tools specialize in in-app surveys, others in NPS or feature requests. The best SaaS feedback tools 2025 support multiple formats.

3. Analytics & Reporting

Collecting feedback is one thing, but making sense of it is another. Advanced analytics capabilities help identify trends, prioritize issues, and measure the impact of product changes.

4. Ease of Use

A tool is only as good as its adoption. User-friendly interfaces for both your team and your customers ensure maximum engagement.

5. Scalability

Your feedback solution should grow with your product. Startups need nimble tools, while enterprises may require robust enterprise-grade solutions.

30 Best SaaS Feedback Tools

1. PLG OS

PLG OS is not just another feedback tool; it’s a set of in-app components for product-led growth. For user feedback it offers an NPS survey, inline feedback, ready-made surveys (onboarding experience, feature usage and product improvement) and a feedback workflow for bug reports and feature requests, all added through one SDK for web and mobile apps. With PLG OS, SaaS companies can:

• Ask for feedback inside the product with surveys, NPS and inline ratings
• Route bug reports and feature requests through a multi-step feedback workflow with category classification
• Add each response to the user’s profile in PLG OS and send it to a CRM or other tools

PLG OS is a strong user feedback software option for SaaS teams that want feedback collected inside the product, next to onboarding and help.

Best For: SaaS companies implementing product-led growth strategies who want to collect feedback in-app alongside onboarding, help and gamification components.

Why It Stands Out: Feedback lives on the same SDK and no-code dashboard as the rest of the in-app experience, and on the Growth plan you can target surveys by custom events and attributes.

2. UserVoice

Key Features: UserVoice enables feature request tracking, user idea submission, voting, and analytics. It helps product teams prioritize development based on community demand and provides actionable insights via dashboards and reports. UserVoice has been part of Curious since November 2025 and now weighs requests by customer segment and account value as well as by votes.

Best For: Product teams seeking structured feature request management and transparency in roadmap planning.

Why It Stands Out: UserVoice excels at transforming scattered user suggestions into prioritized actionable plans, creating a feedback-driven product development culture.

3. Canny

Key Features: Canny allows users to submit ideas, vote on features, and track progress. It provides roadmap visibility, captures feedback from Intercom, Zendesk and Slack, connects to project tools such as Jira on its Pro plan, and includes reporting for trend identification.

Best For: Startups and growing SaaS teams wanting simple, structured user feedback and feature prioritization.

Why It Stands Out: Canny’s simplicity and visual interface make it easy to engage users in the product roadmap while maintaining transparency.

4. Typeform

Key Features: Typeform offers interactive, conversational surveys and forms. Features include conditional logic, custom branding (removing Typeform branding needs a paid plan), analytics dashboards, and integrations with Zapier, HubSpot, and CRMs such as Salesforce.

Best For: Teams that need high-engagement, structured feedback collection across multiple touchpoints.

Why It Stands Out: Its conversational survey experience increases response rates and makes collecting insights more enjoyable for users.

5. Qualaroo

Key Features: Qualaroo, owned by ProProfs since February 2020, provides in-app and website surveys, exit-intent prompts, NPS tracking, and sentiment analysis by IBM Watson. It integrates with HubSpot, Salesforce, Slack, Google Analytics and Zapier.

Best For: SaaS teams that want context-sensitive, real-time feedback tied to specific user actions.

Why It Stands Out: Qualaroo captures insights directly in the product environment, providing actionable data at the moment it matters most.

6. Intercom

Key Features: Intercom combines messaging, its Fin AI agent and, with the Proactive Support Plus add-on, in-app surveys. Teams can collect conversation ratings, segment users, automate follow-ups, and analyze responses.

Best For: SaaS teams integrating customer support with feedback collection for immediate insights.

Why It Stands Out: Intercom allows feedback to be part of natural user conversations, providing real-time insights with minimal disruption.

7. Contentsquare (formerly Hotjar)

Key Features: Hotjar is now Contentsquare: new Hotjar accounts can no longer be created, and its heatmaps, session recordings and surveys carry on in Contentsquare. It offers heatmaps, session recordings, surveys and a feedback button to analyze user behavior. It visually highlights friction points and allows direct user feedback collection.

Best For: Teams seeking to understand user behavior visually and identify UX problems.

Why It Stands Out: Contentsquare merges qualitative and quantitative data, enabling teams to see exactly how users interact with their product.

8. Pendo

Key Features: Pendo combines in-app guides, analytics, and feedback collection. It tracks feature adoption, segments users, and integrates with product roadmaps. Pendo Listen collects and prioritizes feature requests; it replaced Pendo’s classic Feedback product, the former Receptive, on August 1, 2026.

Best For: SaaS companies aiming to connect user behavior with feedback to inform development priorities.

Why It Stands Out: Pendo gives product teams context-driven insights that directly link feature usage with user sentiment.

9. Gainsight PX

Key Features: Gainsight PX tracks product adoption, in-app engagement, and collects feedback through in-app NPS, CES and rating surveys. Advanced analytics help prioritize improvements based on usage patterns.

Best For: Enterprise SaaS teams focused on adoption metrics and customer experience improvements.

Why It Stands Out: Its combination of analytics and feedback ensures decisions are both data-driven and user-informed.

10. Survicate

Key Features: Survicate supports surveys via web, in-app, and email, integrating with CRM and analytics tools. It offers templates, NPS tracking, and detailed reporting.

Best For: Teams needing multi-channel feedback collection across every touchpoint.

Why It Stands Out: Survicate centralizes user insights, giving teams a holistic view of feedback trends.

11. Feedbackly

Key Features: Feedbackly offers NPS, CSAT, CES and customer surveys with real-time dashboards and rule-based alerts. It distributes surveys by email, SMS, website pop-up, mobile in-app and kiosks or iPads.

Best For: SaaS teams seeking a comprehensive survey platform with actionable insights

Why It Stands Out: Its multi-metric approach helps teams measure satisfaction at multiple points of the user journey.

12. Zoho Survey

Key Features: Zoho Survey provides customizable surveys, branching (skip) logic from its Plus plan, real-time reports, a Slack integration from Basic, and Zoho CRM and Google Sheets integrations on its Pro and Enterprise plans.

Best For: Teams embedded in Zoho’s ecosystem that need comprehensive survey solutions.

Why It Stands Out: Zoho Survey balances advanced features with accessibility, making it ideal for both small teams and enterprises.

13. Medallia

Key Features: Medallia captures enterprise-grade feedback across surveys, digital behavior, speech, SMS and chat, social media and review sites, analyzes sentiment, and offers predictive insights. AI identifies trends and potential churn risks. Since August 2026 the company has been owned by an investor group led by funds managed by Blackstone, with Apollo and FS KKR, after a recapitalization with its lenders.

Best For: Large SaaS organizations requiring sophisticated analytics and predictive capabilities.

Why It Stands Out: Its AI-driven predictive insights make it a powerhouse for enterprise decision-making.

14. Survio

Key Features: Survio offers fast, easy-to-create surveys with pre-designed templates, branching logic, custom branding, and real-time analytics. Multilingual surveys are available on its PRO Business plan and above; email invitation campaigns are built in, and CRMs connect through Zapier, webhooks or the API.

Best For: Small to mid-sized SaaS teams looking for quick, structured feedback collection without extensive setup.

Why It Stands Out: Survio emphasizes speed and simplicity, allowing teams to deploy surveys quickly while capturing actionable insights efficiently.

15. Mopinion

Key Features: Mopinion provides real-time digital feedback collection through websites, apps, and emails. It includes customizable forms, reporting dashboards, and integration with analytics and project management tools.

Best For: SaaS teams needing continuous feedback monitoring and rapid insight delivery.

Why It Stands Out: Mopinion’s real-time capabilities allow teams to act instantly on issues or opportunities, making it ideal for agile product environments

16. HubSpot Feedback Surveys

Key Features: HubSpot’s customer feedback surveys integrate directly with its CRM, offering NPS, CES, CSAT, and custom survey capabilities; they need Service Hub Professional or Enterprise. Feedback data is linked to customer profiles for personalized follow-ups, and our guide to collecting product feedback for better customer service shows how to use it.

Best For: Marketing, sales, and customer success teams needing centralized feedback tied to customer records.

Why It Stands Out: Combining surveys with CRM data helps teams understand customer sentiment in context, driving more informed retention strategies.

17. AskNicely

Key Features: AskNicely automates NPS surveys with real-time dashboards, response tracking, and integration with CRMs and support tools. It includes follow-up workflows to engage respondents based on feedback

Best For: Multi-location service businesses running NPS and CSAT programs, which is AskNicely’s own focus, rather than SaaS teams collecting in-product feedback.

Why It Stands Out: Its automation capabilities simplify NPS tracking and ensure teams respond proactively to user sentiment.

18. GetFeedback (formerly Usabilla)

Key Features: SurveyMonkey bought Usabilla in 2019 and folded it into GetFeedback; usabilla.com now redirects to SurveyMonkey. GetFeedback collects in-context website feedback through a feedback button, trigger-based forms and embedded forms, with an analysis dashboard. Mobile app feedback is listed as coming soon for new customers.

Best For: UX and product teams needing granular insights into user experience issues.

Why It Stands Out: Its ability to capture context-specific feedback helps teams pinpoint exactly where users experience friction.

19. Chameleon

Key Features: Chameleon combines in-app tours, tooltips, and surveys to collect feedback during critical user interactions. It supports segmentation, A/B testing, and analytics.

Best For: SaaS teams focused on onboarding, feature adoption, and improving in-product engagement.

Why It Stands Out: Collecting feedback during product interaction increases response rates and relevance, giving actionable insights tied to behavior.

20. Qualtrics

Key Features: Qualtrics offers enterprise-grade survey tools, sentiment analysis (for Advanced Text clients), predictive analytics, and multi-channel feedback collection. It provides dashboards and integrates with CRMs and marketing automation.

Best For: Large organizations needing comprehensive, high-accuracy feedback management across multiple channels.

Why It Stands Out: Its combination of AI-driven insights and advanced reporting empowers teams to make predictive, data-driven decisions at scale.

21. Appcues

Key Features: Appcues enables product tours, onboarding flows, and in-app surveys. It tracks engagement metrics and allows segmentation for targeted feedback collection.

Best For: SaaS teams optimizing onboarding experiences and feature adoption rates.

Why It Stands Out: Appcues captures feedback at key moments, improving retention and ensuring insights are tied to user behavior.

22. Typeform + Zapier

Key Features: Zapier routes each new Typeform response to your CRM, email, Slack or project management tools. Responses can trigger workflows for personalized follow-ups.

Best For: Teams wanting automated, integrated feedback pipelines without custom development.

Why It Stands Out: This combination maximizes efficiency by connecting structured survey responses directly to operational workflows.

23. Retently

Key Features: Retently automates NPS collection, tracks customer satisfaction over time, provides segmentation, and integrates with CRMs such as HubSpot and Pipedrive for workflow automation (Salesforce is on its Enterprise plan).

Best For: E-commerce, retail and B2B companies focused on loyalty, retention, and long-term customer satisfaction; Retently now leads with e-commerce, and its B2B plans cover SaaS.

Why It Stands Out: Retently simplifies NPS management at scale, allowing teams to identify trends and respond proactively.

24. Wootric

Key Features: Wootric, part of InMoment since January 2021 and still sold under its own name, captures NPS, CSAT, and CES metrics in real-time. Text and sentiment analytics are on its Voice of the Customer plan. Integrations with CRM and support tools such as Intercom and Zendesk streamline workflows.

Best For: SaaS teams aiming for real-time customer satisfaction insights and proactive engagement.

Why It Stands Out: Its real-time topic and sentiment analysis helps teams detect patterns and address issues before they escalate, improving overall retention.

25. Feedier

Key Features: Feedier has moved on from the gamified surveys it was once known for. It is now an enterprise customer intelligence platform that pulls together surveys, reviews, support tickets and CRM data, with dashboards and reports; its own NPS, CSAT and CES surveys go out by email, SMS, link or web widget.

Best For: Larger teams that already collect feedback in several tools and want one place to analyze it.

Why It Stands Out: It sits on top of tools such as Medallia, Qualtrics and Salesforce rather than replacing them.

26. Loop11

Key Features: Loop11 provides usability testing with task-based analytics, session recordings, and heatmaps on its Pro plan. Feedback is collected from test participants on user journeys and interface usability.

Best For: Product and UX teams needing actionable insights on user flows and conversion optimization.

Why It Stands Out: Its focus on usability testing identifies friction points that traditional surveys might miss, improving overall product experience

27. Productboard

Key Features: Productboard aggregates user feedback, organizes feature requests, and prioritizes roadmap items based on customer needs. Integrations with Jira, Slack and helpdesks such as Zendesk keep work moving; its Salesforce integration is on the Enterprise plan.

Best For: Product managers seeking structured roadmap planning informed by real user feedback.

Why It Stands Out: Its feedback-to-roadmap methodology ensures that development is directly aligned with what users actually want.

28. Userpilot

This spot used to go to Receptive. Pendo bought Receptive in 2019, renamed it Pendo Feedback and retired it on August 1, 2026; Pendo Listen replaces it (see Pendo above).

Key Features: Userpilot combines product analytics, in-app flows and surveys, and triggers in-app surveys on user actions such as a click, a page visit, a completed checklist or feature use. On the Starter plan surveys are limited to NPS; the full survey builder and event-based triggering come with Growth.

Best For: SaaS product teams that run in-app onboarding and want NPS and surveys in the same tool.

Why It Stands Out: Surveys can be segmented by any attribute and tied to what users actually did, without developers building each one.

29. Convas

Key Features: Convas gives startups a feedback board with feature voting, a public roadmap, automatic emails when a request ships and an embeddable feedback widget. Intercom is its live integration; Jira and Slack are listed as coming soon.

Best For: Early-stage SaaS teams seeking a fast, easy way to collect actionable feedback without heavy infrastructure.

Why It Stands Out: Its simplicity and ease of deployment allow teams to start capturing feedback immediately, without training or setup delays.

30. Usersnap

Key Features: Usersnap captures visual feedback with annotated screenshots, bug reporting, and in-app surveys. It integrates with project management and CRM tools for actionable workflow.

Best For: Product and development teams needing precise, visual feedback to identify and fix issues quickly.

Why It Stands Out: Visual context ensures feedback is clear and actionable, reducing miscommunication between users and developers.

The 30 tools compared

Prices are the lowest published entry points on each vendor’s own pricing page as of September 2026; several vendors show euros, and some quote every plan. Check the page for your own volume before you budget.

Key Trends in Feedback Tools 2025

Looking ahead, feedback management tools are evolving in ways that fundamentally change how SaaS teams interact with users:

• AI-Powered Insights: Tools increasingly use AI to identify sentiment, trends, and predict user needs.
• Integrated Product Analytics: Combining behavioral data with feedback to prioritize improvements.
• Micro-Feedback Collection: Short, context-sensitive surveys embedded in apps or websites.
• Omni-Channel Feedback: Capturing user opinions from in-app, web, email, and social media seamlessly.

Adopting these tools ensures your SaaS product not only listens to users but also acts on insights quickly, keeping you ahead in a crowded market.

Best Practices for Using User Feedback Software

• Centralize Your Feedback: Use tools like PLG OS, which adds in-app feedback and survey responses to each user’s profile, to keep feedback in one place.
• Prioritize by Impact: Not all feedback is equally valuable. Focus on insights that drive retention and growth.
• Close the Loop: Communicate back to users on how their feedback shaped your product.
• Iterate Continuously: Feedback is a constant cycle—review, act, and optimize consistently.

By embedding these practices, SaaS teams can turn feedback into a competitive advantage.

Two checks catch most in-app survey problems before users notice them. First, run our survey dismissal persistence test plan against any tool on this list: a user who closes a survey should not see it again after a reload, a new session or a switch to mobile. Second, count exposures properly; the in-app component exposure deduplication checklist covers the re-renders and repeat visits that inflate how many people “saw” a survey and deflate its response rate. When surveys compete with feature announcements for the same user, a feature discovery prompt priority policy decides which one shows first.

Conclusion

User expectations in SaaS have never been higher. The best feedback tools 2025 offer more than just data collection—they provide actionable insights, product analytics, and engagement tracking. Tools like PLG OS are redefining what it means to manage feedback in a product-led growth environment.

By adopting the right user feedback tools for SaaS, teams can ensure they not only hear their users but respond with solutions that enhance satisfaction, retention, and growth. In 2025, investing in feedback tools isn’t optional—it’s essential.

If Delighted is the tool you are reconsidering, our Delighted alternatives guide is organised by what you need next, and covers the trend-line offset that makes a switched NPS score look like a drop.

FAQs

1. What are SaaS feedback tools?

SaaS feedback tools are software solutions that help companies collect, analyze, and act on user feedback. They enable teams to track satisfaction, feature requests, and usability issues to improve products and drive growth. Most of the tools on this list collect that feedback inside the product, while the experience is still fresh.

2. How do you collect user feedback in a SaaS product?

Ask inside the product at the moment the experience happens: a one-question survey after a user finishes a task, an NPS survey once they have used the product for a while, a feedback button for bugs and ideas, and a board where users can vote on feature requests. Keep each prompt short, cap how often any one user is asked, and make sure a dismissal is remembered across sessions and devices.

3. What are the best feedback tools for SaaS?

Some of the top feedback tools include PLG OS, Canny, UserVoice, Typeform, Pendo, Contentsquare (formerly Hotjar), Intercom and Qualaroo. Each offers unique features like in-app surveys, NPS tracking, behavior analytics, and feature prioritization. Pick by the job: in-app surveys, feature-request boards, visual bug reports or enterprise survey programs.

4. What is the difference between user feedback tools and customer feedback tools?

User feedback tools collect opinions from the people using your product, usually inside it, for product teams deciding what to fix or build next. Customer feedback tools cover a wider job, including NPS and CSAT programs sent by email or SMS, ratings after support conversations and review sites. Many SaaS teams use one of each.

5. Can feedback tools improve user retention?

Yes. By collecting and acting on user feedback, SaaS teams can address pain points, improve product experiences, and show users that their input is valued, which boosts engagement and retention. The effect comes from acting on the feedback and telling users what changed, not from collecting more responses.